دانلود مقاله isi بررسی ايجاد نقش ارزش اجتماعی در مدل تدوين کسب و کار

دانلود مقاله isi بررسی ايجاد نقش ارزش اجتماعی در مدل تدوين کسب و کار

دانلود رایگان مقاله الزویر در مورد بررسی ايجاد نقش ارزش اجتماعی در مدل تدوين کسب و کار (کلیک کنید)


 

توضیحات

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مشخصات این مقاله :

عنوان مقاله :

The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?

ترجمه فارسی عنوان :

بررسی ايجاد نقش ارزش اجتماعی در مدل تدوين کسب و کاردر پايين هرم

سال انتشار : 2014

متعلق به مجله یا ژورنال : نشریه نقد و بررسی تجارت بین الملل – International Business Review

فرمت: PDF

تعداد صفحات: 16

شماره پروژه: 5088


کلمات کلیدی :

Bottom of the pyramid (BOP),Business models,Rising powers,Social value creation

پايين هرم، مدل کسب و کار ، قدرت های نو ظهور، ايجاد ارزش اجتماعي


چکیده  :

Abstract

This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.


مقدمه این مقاله :

 Introduction

China, India, Brazil, Indonesia, and other economies of the global south are more and more frequently referred to as ‘‘heavyweights’’, ‘‘rising stars’’, or ‘‘rising powers’’ (e.g. Bremmer,2010). What makes these countries interesting for politicians, business practitioners and researchers alike, is not only their fast growing economy. These countries are often the birth place of firms that are capable of teaching developed market MNCs a valuable lesson in terms of new models of innovation such as ‘‘cost’’, ‘‘reverse’’ and ‘‘polycentric’’ innovations (Madhavan, 2010), that pose quite serious challenges to incumbent western companies including in their own territories (Brittain, 2010) and force them to rethink their dominant business or innovation models. Paradoxically perhaps, Rising Powers are also countries where the majority of people in the so-called bottom or base of the pyramid (BOP) are struggling to work and live. IB scholarship has recently displayed an increasing cognizance of the BOP (Dahan, Doh, Oetzel, & Yaziji, 2010; London & Hart, 2004, 2010).This strand of literature seeks to enhance understanding of how working with the BOP can generate mutual value for both BOP ventures and their partners such as producers and sub-contractors (London, Anupindi, & Sheth, 2010). Thus the key issues in the International Business (IB) related literature on Rising Powers boil down to appropriate business strategies and social value creation. The present paper seeks to make a contribution to this literature by enriching our understanding of how BOP business models and social value creation are actually related. Here, we define social value creation as an activity that leads to the realisation of any of the three core values of development, i.e. sustenance, self-esteem, and freedom from servitude (Todaro & Smith, 2011). These dimensions along with the debate around social value creation will be discussed in detail in later sections. There is already a recognition of the fact that existing, dominant MNE business models will prove ineffective at the lowest level of the BOP (Rohatynskyj, 2011) and that MNEs will be challenged to
develop BOP-relevant business models without developing strong partnerships in host countries in order to build ‘mutual’ value (Dahan et al., 2010). The majority of these studies focus on ventures that are at the intersection of the bottom and the middle or the bottom and the top of the pyramid. In other words, although
they are aimed at the BOP they are actually set up by individuals or companies originating from outside the BOP.


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توضیحات بیشتر در مورد پروژه :

در این مقاله خواهید خواند که بر اساس مطالعات اکتشافی اين مقاله به چگونگی ايجاد ارزش اجتماعی در مدل کسب و کار و تشکيل کسب و کار مرتبط مي پردازد. ما اقدام به جلب مفاهيم مدل هاي کسب و کار در bop با تعامل با استراتژی MNE پرداختيم.


دانلود رایگان مقاله الزویر در مورد بررسی ايجاد نقش ارزش اجتماعی در مدل تدوين کسب و کار (کلیک کنید)


 

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